Saturday, February 6, 2010

Week two: Comparison on Toyota graphics

When I saw the Missourian's graphic that ran on February 4th, by Manu Bhandari and Joe Bradley, on the Toyota pedal recall I was really impressed and decided to find out how other sources handled the issue. It was surprising how few graphics I found and the lack of detail in them. Here is the one we ran in the Missourian:

The strengths in this piece are definitely organization. There is so much information in this graphic but the direction arrow around the pedal with the numbers organizes the information so that nothing gets lost. The timeline under the main graphic is also helpful and easy to follow. The only thing I was a little confused about was the box on the side that says "Affected Models" and then it includes all Toyota models but * the ones that were affected. Why include the cars that weren't affected at all? You can really tell that Manu and Joe did a thorough job in researching this and adding as much information as possible. I definitely think the graphic succeeded and has all the context it needs to be a stand alone graphic.

The graphic I found to compare this to can be found on USA Today's website. It is a graphic created by Toyota to explain the recall:


The only strength I really see from this graphic is that it is simple and easy to follow. It's misleading though when compared to the Missourian graphic because it doesn't explain how the problem happens and how the reinforcement bar will fix the problem. For people who aren't familiar with the inner workings of a car, this graphic makes very little sense. It also is interesting how Toyota chose to use phrases like "rare occurrences of excessive friction." Is that suppose to reassure the driver's of these vehicle's since the occurrences are rare?

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