Monday, January 25, 2010

Critique 1

This graphic is from the Missourian. This graphic strengths are that it provides a large amount of information to the readers and is visual interesting. I am especially interested in the whole grain stamp area. This was definitely new information that I wasn't aware of. Its major weakness is the material doesn't have enough space to breathe. Online the graphic is so small that the reader cannot read the text. Also some of the information is redundant. For example the Pie Chart on the different percentages of a whole grain's makeup doesn't add any new information because the picture shows that the majority of the grain is made up of the endosperm. The overall message I got from this piece was that whole grain is gaining popularity, here's why and how. I did not see the piece in print but I thing it would run big enough for viewers to not be overwhelmed by the text, but unfortunately it is so small online that I think it fails the reader. Instead of adding context I think the success of this graphic relies on removing content to enhance readability. The audience would be anyone who is interested in the nutritional value of their food. I'm not sure if breaking up the different graphs throughout the story would help bring more focus to each one, but I feel like that may be a solution.

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